A strong marketing strategy is one of the most difficult things for new businesses to implement correctly. Many new business owners know how important marketing is but are unsure of how to make their plan successful. My good friend Allan Dib wrote a book titled The 1-Page Marketing Plan to teach business owners how to
If you’re a business owner, there’s probably a good chance you spent time figuring out the IT needs of your business. It’s not as easy as searching online and picking the cheapest option or the company with the best reviews. The cheap option may not provide the services you need to keep your business at
Every business owner, big and small, should be prepared for a cyber-attack. It’s incredibly likely that hackers will attack your company at some point. Luckily, there are five strategies you can implement to better protect your company from hackers. Hide Your Data: Keep your data in multiple online locations and separate data between multiple cloud
When I released my first book, The Toilet Paper Entrepreneur, I hoped that it would be met with immediate success. Instead, nobody bought the book on its initial release day. Like most would be in this situation, I felt defeated. I had to think about my next step. Should I learn how to market effectively
All across the world, hackers are targeting and exploiting security weaknesses and holding data hostage. In May, the Colonial Pipeline was hit by a cyber-attack that disrupted fuel supplies along the East Coast for several days. The company – and the FBI – paid hackers $4.4 million in Bitcoin to regain control of the system.
In many cases, entrepreneurs try to do as much work as possible in order to meet their standards and succeed in their industries. Sometimes, these entrepreneurs do way more work than is necessary. Unfortunately, this may involve more busywork, on a daily basis, which will put any entrepreneur on the fast track to burnout and
As you venture through your business and personal life, you’ll have people tell you “no” or that your ideas aren’t good enough. But remember: you know your goals, dreams and aspirations better than anyone else, so why would you let their opinions have an impact on your vision? I certainly wouldn’t be where I am
The past couple of years have been difficult for just about everyone. Business owners and entrepreneurs have had to adapt and evolve to survive in an ever-changing climate. There’s no telling when or even if things will go back to what we once thought was “normal.” As we enter a New Year, many business owners
For the past 20 years, Netflix has steadily taken over the home entertainment industry. It went from a struggling DVD-to-home mailing company to an entertainment powerhouse that produces its own big-budget shows and movies in addition to its large library of third-party releases. Netflix co-founder Reed Hastings attributes the company’s success to three areas: building
Not long ago, I had a subscriber reach out to me with a challenging question. This person’s business had made many changes due to COVID-19 and the economy. They wondered when they should begin cutting people from their team. To explain my views on the matter, I like to turn to a story from the
