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2 Things Every Customercentric Brand Needs

When you’re building a new brand from the ground up or rebranding, there’s a good chance you’re thinking about the customer. How can my brand connect with customers? Not every business puts thought into their customer experience, nor do they strive to connect with the customer outside of the sale, but for a brand to

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Mastering Authentic Leadership

When I think of the old definition of leadership, I think of corporate CEOs pretending they don’t have weaknesses. Instead of using more productive leadership habits, they’re focused on fixing, managing and controlling perceptions to get what they want (the same way a drug addict fixes, manages and controls perception to get the next hit). 

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These Technologies Hold The Key To Growing Your Business

After a roller coaster of a ride in 2020 and into 2021, businesses just like yours are looking to the future. Their eyes aren’t just on recovery. Many businesses are eager to make up for lost time, and they want to bring new customers into the fold.  There are countless growth strategies out there, but

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Why You’re Not Rich Yet

Recently, Petra Coach presented a webinar, Why You Aren’t Rich Yet, with David Waddell and Teresa Bailey of Waddell & Associates. The webinar is aimed at helping entrepreneurs identify key biases that may be preventing them from maximizing their net worth and also shows them how they can change things to actually make a substantial

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How To Know It’s Time To Start Scaling Your Business

Creating a business that is scalable isn’t easy, but it’s necessary if you intend to grow – and grow some more. There are three simple ways to tell if you’ve created a business that is scalable. You Have Positive Cash Flow Figured Out. You’ve successfully built a reliable month-to-month revenue stream. It’s money that you

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Lead Like Your Life Depends On It

Great leaders are like drug addicts. Here’s what I mean by that: in my journey from being a homeless drug addict with no college degree to becoming a successful leader, I have learned that the leaders who are supposedly great, today and of the past, look like addicts in active addiction – they are fixing,

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How To Make Cyber Security An Ingrained Part Of Your Company Culture

How To Make Cyber Security An Ingrained Part Of Your Company Culture Your employees are your first line of defense when it comes to protecting your business from cyberthreats. Human error is one of the single biggest culprits behind cyber-attacks. It comes down to someone falling for a phishing scam, clicking an unknown link or

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LEVERAGE GOOD INTEL TO BEAT THE COMPETITION

There is a lot of information floating around about your competitors – you just have to find it. When you do, you can give yourself an edge as you put together your own marketing campaigns.  For example, the founder and CEO of Wagmo, Christie Horvath, went as far as contacting and sitting down with a

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