Meta-WHAT?! What You Need To Know About The Metaverse

In 2014, Facebook purchased Oculus, a company that designs and produces virtual reality headsets and games. This would end up being the first step in Facebook’s change to their new identity: Meta. Recently, Mark Zuckerberg, the founder of Facebook, unveiled the Metaverse with the goal of creating an “immersive Internet experience” that he hopes will lead to a “world of endless, interconnected virtual communities.”

This idea would essentially allow people to meet with each other, play games and even work by using augmented reality glasses or virtual reality headsets. Ideally, people will have virtual office spaces where they can communicate with coworkers and virtual homes where they can host friends for get-togethers. The biggest concern with Meta is privacy. If people are living their lives in a virtual world, how will the information they share be protected? Only time will tell how Meta handles the privacy challenges of the Metaverse, but it’s certainly an exciting time in the world of virtual reality. 


Search engine optimization (SEO) and conversion rates go hand in hand. SEO helps bring people to your website, but conversion rate optimization (CRO) helps make those visits more meaningful. If you aren’t getting the desired conversion rates for your website, there are a few tips you can implement to get more from your SEO and CRO. 

  • Speed Up Web Page Load Times: If your website does not load within three seconds, there’s a good chance that customers won’t wait for your site to load. 
  • Improve Your Visuals With Creative Designs: You want your website to grab a user’s attention and encourage them to click through the site. 
  • Utilize Videos And Visual Aids: If users are not staying on your website for a long period of time, add some videos. Users are more likely to stay on your site if there are things for them to watch or look at. 
  • Use Strong Calls To Action: A call to action is a great way to connect with your customer base and will make it easier to track the return on your investments.

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