Android is the most popular mobile platform in the world. Because of this, it’s also the target of countless hackers and cybercriminals who want to break into the platform and exploit its users.
As Android ages, fewer people upgrade to the latest version of Google’s mobile operating system. They don’t upgrade because their devices don’t support the latest updates or their phone manufacturer (or service provider) is slower to roll out updates to its users. These updates are critical to keeping users safe from outside intrusion.
However, these problems are only the tip of the iceberg for Google. Many phone makers – particularly Chinese phone makers like Xiaomi, Oppo, Vivo and Huawei – are either in the process of adopting a new operating system that is not Android or thinking about it. It could mean Android’s dominance is starting to fade, and we could be looking at a future with a little less Google in our lives. Forbes, May 14, 2021
TIKTOK AND SMALL BUSINESS: A MATCH MADE IN DIGITAL HEAVEN?
Many businesses overlooked TikTok as little more than another distraction, but new data suggests small businesses can seriously benefit from the popular app. As reported and covered by Inc., the app has transformed into a major marketing tool for businesses. It allows them to connect with customers and potential customers across various demographics.
A lot of the success comes down to TikTok’s algorithmic approach, which is fine-tuned to give businesses a huge advantage with their marketing. There is a learning curve, but a number of businesses that have embraced the short video format have been able to make connections they just haven’t found on other social media platforms. If it isn’t something you have looked into yet, it may be worth exploring. Inc., May 4, 2021
